Is there actually a Business Case for Final Cut Pro X?
Most of us end up using one editing software or another almost by accident. Perhaps it was the program you were using as you studied Media Production or what you found in Google as you tried to finish that first family video. Or maybe you scanned the job adverts and saw what is most in demand. Nowadays, the vast majority of editing jobs require experience in Adobe Premiere, part of the Adobe Creative Suite. And most companies are afraid to ask for anything else. What is rarely taken into account is the costs involved because the availability of personnel seems to outweigh this. And when I say costs, I don’t mean the price of buying/renting the software, I actually mean time. Time to edit, time to render, wasted time by unexplained crashes, workflow inefficiencies, etc. Although Adobe Premiere is one of my own top skills too, I was very curious when Final Cut Pro X (Ten) came out. And since the first update ironed out a few short-comings, it has been an extremely stable and innovative option for any editors looking to refresh their editing drive. Video editors tend to be very inventive with whatever tool they have to use, but…