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Most of us end up using one editing software or another almost by accident. Perhaps it was the program you were using as you studied Media Production or what you found in Google as you tried to finish that first family video. Or maybe you scanned the job adverts and saw what is most in demand. Nowadays, the vast majority of editing jobs require experience in Adobe Premiere, part of the Adobe Creative Suite. And most companies are afraid to ask for anything else. What is rarely taken into account is the costs involved because the availability of personnel seems to outweigh this. And when I say costs, I don’t mean the price of buying/renting the software, I actually mean time. Time to edit, time to render, wasted time by unexplained crashes, workflow inefficiencies, etc.

Although Adobe Premiere is one of my own top skills too, I was very curious when Final Cut Pro X (Ten) came out. And since the first update ironed out a few short-comings, it has been an extremely stable and innovative option for any editors looking to refresh their editing drive. Video editors tend to be very inventive with whatever tool they have to use, but because they are usually from this creative and non-technical background, they are much more accepting of deficiencies in their software. Unacceptable performance and crashes/stalls means overtime to catch up on lost time, it means frustration, disillusionment and less job satisfaction.

I am absolutely not trying to say that Final Cut Pro X is the ONLY good editing tool –  there are many – including Premiere, Resolve and Avid. But I do think it’s the BEST. 

So bearing this in mind, here is a little non-scientific Business Case video I made. Just to raise the issue and at least get it considered.